CASE STUDIES - Afilm

Client:   Afilm - www.afilm.nl Sector:   Corporate - Media Media Used in Case Studies:   Website, Multimedia   Click here to review the entire Afilm portfolio.

Their Communication Need
Afilm is a video distribution company based out of Amsterdam, Netherlands. They had the rights to release the DVDs of Lord of the Rings in parts of Europe. They wanted a promotion campaign to help maximise the sales of the 3rd instalment in the series in Belgium.

The Business Communication Solution
Discussions resulted in M&C proposing a crossmedia game using both SMS and online. This game would allow the user to go between the two media to fulfil a quest in a Lord of the Rings environment. Those that finished had a chance to win prizes including VIP passes to the launch party. This game was heavily promoted through national TV and Radio.

Results
With a project like this there are two main measures of success: if the game works technically; and if public likes it (and so sales increase). By both measures this project was a success. There were no technical glitches and was popular. Even today, a sampling of those who played the game showed that not just high brand retention but a true affection for the underlying product.

Work
Link to website

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