CASE STUDIES - Plastics Europe

Client:   Plastics Europe - Association of Plastic Manufacturers of Europe - www.plasticseurope.org Sector:   European Association Media Used in Case Studies:   Annual Report   Click here to review the entire Plastics Europe portfolio.

Their Communication Need
APME was looking for a new creative study for their 2002 Annual report. The new edition had to reflect plastics' contribution to innovation as well as provide information and statistical information on the industry.

The Business Communication Solution
Morris & Chapman proposed very clean modern approach using imagery of people and everyday products in situation rather than more industrial type imagery. A lot of attention was also given to the impact of the cover page.

Results
The Annual Report was very well received by the target audiences and reflected the modern forward looking aspects of the industry.

The Work
Annual Report - 2003

Other Client Work
Aquaplastics Leaflet - 2003
3D Energy Saving House - 2002

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