CASE STUDIES - BSN Glasspack

Client:   BSN Glasspack - www.bsnglasspack.com Sector:   Corporation - Glass Manufacturing Media Used in Case Studies:   Branding, Photography, & Print   Click here to review the entire BSN Glasspack portfolio.

Their Communication Need
BSN Glasspack is Europe's 2nd largest producer of glass for use in packaging. It was formed from the merger of three separate companies and therefore it needed to develop a "joint corporate identity". BSN Glasspack also needed to communicate the value and choices available to producers when using glass is used to hold gourmet water. The end goal of these communications would be to ensure glass became the material of choice for gourmet water, that is, quality water served in quality packaging.

The Business Communication Solution
At BSN Glasspack's request Morris & Chapman produced a glass product catalogue from scratch - this included the photography of dozens of containers plus catalogue conceptualisation, design, copy writing, and production of thousands of colour copies.

Results
Final catalogue was great tool or the sales force to illustrate the possibilities and spirit of gourmet water bottles.

The Work
Gourmet Water Catalogue - 2001

Other Client Work
NAB Catalogue - 2003
NAB Catalogue - 2002

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