CASE STUDIES - CCRE

Client:   CEMR/CCRE - Council European Municipalities and Regions Sector:   Government Media Used in Case Studies:   Branding   Click here to review the entire CCRE portfolio.

Their Communication Need
The Council of European Municipalities is the largest organisation of local and regional government in Europe. CEMR (also known by its French acronym CCRE) works to promote a united Europe that is based on local and regional self government and democracy.

CEMR produces many publications but did not have overall style guidelines and standards.

The Business Communication Solution
Morris & Chapman was contacted to create standards that were professional, consistent and enhanced the "brand" of CEMR. M&C reviewed the back catalogue of work and interviewed CEMR about what different ideas were planned for the future. Consultations were also carried out with some Regions and Municipalities so that their needs with the guidelines were understood. Once the guidelines were established specific graphics, including sample documents were provided by M&C.

Results
These were well received by CEMR's central team. The guidelines have been welcomed by the many Regions & Municipalities that now have clear and easy to understand guidelines when producing CEMR-related material.

Work

• House Style

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