CASE STUDIES - CERT - Energy Roundtable

Client:   CERT / Energy Round Table Sector:   Association Media Used in Case Studies:   Event, Print   Click here to review the entire CERT portfolio.

Their Communication Need
The Canada Europe Roundtable for Business (CERT) is an association of Canadian and European companies that provide public policy recommendations to the Government of Canada and the European Commission in efforts to increase bilateral trade and investment. As part of this, CERT had planned a new type of Conference -- the Energy Roundtable -- and they needed promotional material plus a full graphic identity.

The Business Communication Solution
Having worked with CERT on other activites before, M&C already understood their approach. The conference materials were in line with the established brand and included everything from stationary to a conference website.

Results
All agreed the report was striking and definitely achieved the goal of standing out from the crowd. Association members stated that they believed it did a great job of conveying their message to external audiences.

Work
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