CASE STUDIES - Child Focus

Client:   Child Focus Sector:   Public Service Media Used in Case Studies:   Website, Consulting (is this in right spot)   Click here to review the entire "Child Focus" portfolio.

Their Communication Need
Child Focus (BE) is a volunteer organisation dedicated to finding lost children in Belgium. The group's website was old and did not clearly communicate what the various facets of the group's mission. In addition, Child Focus realised they were not taking full advantage of the web's ability to help them broadcast "child disappearance emergency" alerts and gather information about lost children.

The Business Communication Solution
Morris & Chapman volunteered to help this worthy cause by redeveloping their website. In addition to design and coding the new site, M&C provided consulting to help Child Focus explore additional features to realise the maximum potential of their site.

Results
The new website was developed with fresh graphics, layout and content. As per Morris & Chapman's recommendations, the new site includes an eshop, effective donations system, and volunteer recruitment/coordination was proposed. A key aspect of this new site was an easy to use Content Management System. This allows non-technical volunteers to quickly upload child alerts without delay. The eshop and donations system also takes electronic payments and were integrated with Child Focus' backend accounting and finance systems.

Work
Link to website

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