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CASE STUDIES - Chiquita
Their Communication Need
Chiquita recognized that Corporate Social Responsibility (CSR) is an integral part of excellence in business. In conjunction with the ILO &
the Rainforest Alliance, it created the "Better Banana Project" where its activities at all their global locations would be measured against stringent labour, environmental and other standards.
Having organised itself to achieved these tough standards on a ongoing basis, Chiquita wanted to celebrate with their staff, press and other stakeholders. It decided to hold an one-time event in Brussels and chose Morris & Chapman to organise it.
The Business Communication Solution
This celebration had a unique feeling and so finding the perfect location for the event was challenging. Morris & Chapman concluded that it would be ideal to have the reception in a covered tropical garden on the outskirts of Brussels. To respect the vegetation therein, the dinner and parts of the event were held in a marquee next to the garden.
Results
The ambience, and the content of the celebration, was well received by all parties.
Client Comment
"I would like to congratulate and thank you for all you have done to make last nights excellent event such a success. Everyone that attended had a wonderful time; and most importantly appreciated the great strides that Chiquita has made with the BBP (Better Banana Project)."
- Dennis Christou, Marketing
Manager, Chiquita Europe.
The Work
Invitation and Support Material to - 2001
Legal Information - Privacy Policy
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