CASE STUDIES - EXECUTIVE TRAINING PROGRAMME

Client:   European Commission DG Relex - Executive Training Programme Sector:   Education Media Used in Case Studies:   Advertising   Click here to review the entire "ETP for Japan & Korea" portfolio.

Their Communication Need
The ETP Programme offers European Executives a unique training to prepare them for business life in Japan and Korea. However, despite the quality of the programme, it lacks visibility in Europe.

The Business Communication Solution
To increase visibility, in cooperation with Eurochambres, Morris & Chapman rolled out a Pan European advertising campaign with ads in dozens of publications including Il Sole 24 Ore, De Telegraaf, Les Echos, De Tijd and Gazeta Wyborcza. The off oline campaign was supported by a Google Adwords campaign.

Results
The ads increased the number of requests and drove large amounts of traffic to the website.

Work

• Pan-European Advertising Campaign

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