CASE STUDIES - EURIMA

Client:   Eurima - European Association of Insulation Manufacturers - www.eurima.org Sector:   European Association Media Used in Case Studies:   Print   Click here to review the entire Eurima portfolio.

Their Communication Need
To show the important role insulation can play in reducing CO2 emissions, EURIMA asked ECOFYS, a renowned German scientific institute to study this impact, especially in southern Europe.

Morris & Chapman worked with EURIMA to make a public affaires oriented audience aware of these results.

The Business Communication Solution
The solution we worked out with EURIMA was based on a series of full page ads including a teaser campaign, a leaflet with summarised results inserted in the European Voice and an on line banner campaign and dedicated section on EURIMA's web site.

Results
The campaign results in increased visibility for the association and numerous, hundreds of downloads of the report and numerous requests for hard copies.

Work
ECOFYS Report 2004
PDF version

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