CASE STUDIES - Eurochambres

Client:   Eurochambres Sector:   Education Media Used in Case Studies:   Branding   Click here to review the entire Eurochambres portfolio.

Their Communication Need
The Association of European Chambers of Commerce and Industry (Eurochambres) represents national chambers of commerce in the European context. As part of that, they provide training sessions in various topics for members of local Chambers of Commerce.

While these training sessions have proven to be successful, Eurochambres realised they needed a visual identify to tie these sessions together.

The Business Communication Solution
Morris & Chapman was contacted to provide this identity. M&C developed an approach that provided a strong visual core to bind the materials together but also respected the individual nature of the topics. So, while all material would use the same layout and imagery, the colours would change to match the session topics.

Results
The new style was accepted by all levels of Eurochambres and especially welcomed by the planners of training sessions. Eurochambres feels this has worked well for branding their sessions.

Work
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