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CASE STUDIES - FLEISHMAN-HILLARD EUROPE
Their Communication Need
Fleishman-Hillard is a world network of public affairs and communications agencies. The Brussels office featuring a multinational
and multilingual staff of 30 focused on European Public Affairs.
Having recently reorganised their Brussels operation, they needed a new site to reflect their changes. This site had to be
easy to navigate, communicate the right messages, be memorable, have the right visual "feel", and on the backend allow for
complex interactivity between different sections of the site.
The Business Communication Solution
M&C worked with Fleishman-Hillard to develop the site from the foundation up. This meant that first a good data model and
related navigation was created by the team and tested on sample users. Once this was set, the backend systems were put in place
including a high end content management system. With this structure in place, M&C and Fleishman-Hillard were able to easily
migrate and further develop relevant, compelling content.
Results
The new site acts as the backbone of online communications for Fleishman-Hillard in Brussels. It has been well received by
clients and the Fleishman-Hillard network alike.
Work
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