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CASE STUDIES - GPC Europe
Their Communication Need
GPC Europe had an array of business communication vehicles from a variety of sources. Each had been
created (or adapted) for a particular goal. GPC realised that they could have better return on their
communication investment if all their European communications were harmonised.
The project of developing a unifying, effective message was put out to open bid. Morris & Chapman
produced the winning proposal from amongst many other proposals.
The Business Communication Solution
Morris & Chapman proposed setting up a regional brand. Due to the nature of public affairs, the regional
brand had to capture both the essence of GPC (the brand values) and inherently illustrate the various
services offered by GPC. It would also have to differentiate GPC from other seemingly similar
organisations in Brussels and the rest of Europe.
The route chosen was that of "GPC, Your Sixth Sense". The concept was that in the world of Public
Affairs, GPC acted as their clients' eyes, ears, etc. Each of the GPC services was related to one of the
senses. In addition to that, GPC added an extra dimension. By taking the input from all the senses, and
processing it, GPC provides the crucial insights their clients require in the fluidly challenging world of
public affairs.
This regional brand was well received by all parties and was rolled out to all the GPC Europe
communication vehicles.
Client Comment
"We have been impressed with the way in which Morris & Chapman have worked with us and our
clients. They develop their own relationship with them and take responsibility for projects while always
keeping us in the loop."
- Sam Rowe
Managing Director
The Work
Link to online brochure
Invitation to EU Enlargement Workshop - 2003
Crisis Communication Marketing Tool - 2003
GPC European Parliament Calendar - 2003
Strategic Communications Brochure - 2001
Corporate Brochure - 2000
Publication on Current Situation of European Parliament - 2000
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