CASE STUDIES - GlaxoSmithKline (GSK)

Client:   GSK - www.gsk.com Sector:   Corporation - Pharmaceuticals Media Used in Case Studies:   Video, Multimedia Presentation   Click here to review the entire GlaxoSmithKline (GSK) portfolio.

Their Communication Need
The Government Affairs and Public Policy department of GSK needed to profile its activities and messages to an internal and external target audience and create an distinct identity whilst staying in line with the corporate brand.

The Business Communication Solution
Morris & Chapman evaluated key points to be communicated, the audience, and their existing brand / style of communication as well as all the different technical aspects. The result was a house style for GAPP that was in line with the GSK brand yet easily recognisable.

Results
GSK GAPP has used this house style efficiently across all media for over two years

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