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CASE STUDIES - Loftcity
Their Communication Need
Skylight Properties is medium-sized Brussels-based real estate development company. They had acquired a
selection of properties and rebuilt them to be marketed to those who wanted a living space that balanced
modern features with character and tradition.
Although they had not previously used the web to promote properties, they approached Morris & Chapman to
develop their initial site to help promote their 7 newest properties.
The Business Communication Solution
Morris & Chapman built a sales-focused site that communicated the key features of the
properties (location, price, local neighbourhood information, etc.) while illustrating these complex 3D
spaces using a 2D medium. The site was also built to maximise traffic from search engines - for example
for the key phrases "Lofts Belgium Brussels".
Results
The site - www.loftcity.be - was up within 2 weeks. Soon it was ranked 1st on MSN and 2nd on Google
for "Lofts Belgium Brussels". It did similarly well on other key phrases. This search engine marketing although very valuable was effectively "for free".
Client Comment
"Morris & Chapman designed a user-friendly, clear and uncluttered website for the sale of my company's diverse real estate projects in Brussels. The project was carried out efficiently and quickly. Contacts with M&C were consistently professional and friendly. The designers quickly understood my needs and were able to coherently translate my ideas into a workable concept."
- Ido Perry, Managing Director, Skylight Properties.
The Work
Work Details
Link to www.loftcity.be
Link to MSN Search Results for "Lofts Belgium Brussels"
Link to Google Search Results for "Lofts Belgium Brussels"
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