CASE STUDIES - Bundesland Niedersachsen

Client:   Permanent Representation of the Bundesland Niersachsen - www.niedersachsen.de Sector: Government   Government Media Used in Case Studies:   Branding   Click here to review the entire Niedersachsen portfolio.

Their Communication Need
The Permanent Representation of the German Bundesland Niedersachsen to the European Union needed to develop a strong identity for its representation. The identity had to reflect a positive and open image and make the offices a landmark in the EU neighbourhood.

To do this, they contacted Morris & Chapman.

The Business Communication Solution
Morris & Chapman developed a logo and house style for the representation based on the fact that it is located in one of the only remaining late 19th century building in the European neighbourhood. Together with the client and based on the blueprints of the building, we developed a stylised version of the building the representation is located.

Results
The logo and house style has allowed the representation to maintain a coherent brand and communicate effectively with its target audiences. The logo has been used in invitations, leaflets, signage and presentations. The invitation developed for the opening reception achieved an extremely high rate of return around of 35% including very high level officials.

The Work
Invitation to Opening of a New Brussels Representation - 2002

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