CASE STUDIES - Pare Manifesto

Women in RA
Client:   Pare Manifesto
www.womeninra.org
Sector:   Patient Advocacy
Media Used in Case Studies:   Branding and event organisation
 


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Their Communication Need
For International Women's Day, PARE Manifesto wanted to raise awareness of the challenges that women with rheumatoid arthritis face every day. The core of the campaign 'Women in RA - A Union of Voices' focused on European political stakeholders.

The Business Communication Solution
Morris & Chapman, in cooperation with EACON and Edelman designed an exhibition in the Luxembourg Station, next to the European Parliament in Brussels. The exhibition was centred on patient stories from the national 'Women in RA' information campaigns.

Results
The exhibition, lunch debate and reception, helped raise awareness amongst key stakeholders and the general public. Furthermore, the exhibition was built to be easily reusable and will now travel around Europe.

Work

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