Advertising

Morris & Chapman is not a traditional B2C ‘above-the-line’ agency. However, we have acquired considerable expertise in corporate, issue-focused, expat-focused and event advertising.

Our strength lies in taking a complex brief and distilling the messages down to a level simple yet powerful enough to use in advertising. We relish a challenge, so if you have a complex message you want to convey in a cogent and compelling way, we’re the agency for you.

We specialise in a few specific advertising fields:

Policy advertising

Over the years, we have developed policy-related advertising aimed at creating a legislative impact on policy areas as diverse as energy, waste management, chemical use, copyright and culture.

Corporate positioning

Advertising can be a very efficient way of managing how a company or sector is perceived. We have over 10 years of experience in developing above-the-line sectoral or corporate positioning in news media, trade publications and specialised policy press

Event advertising

Whether in the context of all-inclusive event organisation or simply as a stand-alone feature, we design and develop media campaigns to promote all manner of occasions and events.

B2C expat advertising in Belgium

We have extensive experience in developing and deploying advertising aimed at the Belgium-based expatriate community. We have in-depth knowledge of all available media and an inherent understanding of how to make a lasting impression on the various communities.

We design and develop single ads or comprehensive campaigns. We can prepare the artwork or deploy turn-key solutions, including media strategy, planning and purchasing.