When CEMBUREAU wanted to embark on an ambitious carbon roadmap for 2050, we were asked to help them with the process of structuring, drafting and producing this key document. We worked with the industry, as well as a wider group of stakeholders, to identify carbon reduction opportunities and structure the roadmap and draft the document. After it was finalised, we worked on the presentation, design of the report and the online version and helped present it at the launch in the European Parliament.