AirOps Visual Identity
A new look & feel takes flight
The challenge
European Business Aviation Association (EBAA) asked Morris & Chapman to create a new logo and visual identity for EBAA AIROPS, its flagship operational safety event. The brief was to develop a distinctive, professional brand that reflected the technical nature of business aviation while remaining aligned with EBAA’s corporate identity and working seamlessly across digital, print and on-site environments.
What we did
We designed a bespoke AIROPS logo and visual system built around clarity, precision and motion. This included defining the colour palette, typography and graphic devices, alongside the creation of core event assets such as presentation templates, digital banners, social media visuals and on-site branding, supported by clear usage guidelines to ensure consistency.
Results
The new identity gives AIROPS a confident, recognisable presence that strengthens EBAA’s authority while clearly differentiating the event. The visual system improved consistency and impact across all touchpoints and provides a future-proof branding framework that EBAA can reuse and evolve for upcoming editions, supporting long-term visibility within the business aviation community.
