Communicating Novel Vegetable Oils
Explaining the solution that is right under our feet
The challenge
Using vegetable oils derived from regenerative agriculture practices is an emerging concept that requires clear and compelling explanation. The link between soil health, farm resilience and the production of renewable products is not always immediately understood by policy makers, stakeholders and wider audiences.
What we did
Guided by the principle that seeing is believing, we went directly to the source. We met farmers in Spain, the United States and the Netherlands to document how they prioritise soil health, adopt regenerative practices and generate additional revenue streams while producing raw materials for renewable products. Through authentic, on-site video storytelling, we brought their experiences and expertise to life.
Results
The videos have become a valuable communication asset, widely used for both internal engagement and external outreach. They have helped clarify the concept, strengthen credibility and showcase the real-world impact of regenerative agriculture in action.
