Community building for the European Ammonia Sector

The challenge

Ammonia has been used for decades, yet only recently has it gained recognition as a solution for hard-to-abate sectors and emerging applications such as renewable energy storage. At the same time, Ammonia Europe was a newly established organisation with a limited online presence and low brand visibility.

What we did

We developed a clear messaging framework and a series of social media posts to communicate the organisation’s key priorities. This included copywriting, designing static and animated visuals, researching relevant hashtags, and deploying the content on LinkedIn to build awareness and engagement.

Results

The campaign increased followers by more than 2500% and delivered exceptionally strong engagement.