Cruising: Made in Europe

The challenge

The cruise industry is a major contributor to the European economy, employs over 400,000 people (directly and indirectly), is the backbone of the European shipbuilding sector and relies on a wide supply chain of European supplies, many of them SMEs. Port visits are also a major driver of revenues in coastal communities.

What we did

We worked closely with the team at CLIA Europe to design a landmark report on the cruise industry in Europe. We also developed a range of social media assets that were used to communicate the key messages.

Results

The report has been a key policy comms tool and the social assets have been very popular on various social channels ensuring both strong visibility and engagement.