Destination Fossil-free

The challenge

The way we move is changing. Transport is undergoing its biggest transformation in 50 years, and policymakers are set to play a decisive role in shaping its future. With multiple solutions being considered, the challenge was to clearly articulate the benefits of renewable fuels and ensure they stood out in an increasingly crowded policy landscape.

What we did

We rolled out a targeted campaign that included:

• The development (messaging, copywriting, design) of a robust set of communication tools
• A targeted display advertising campaign combining policy media and social media
• Production of audiovisual tools
• A policy webinar to discuss key topics with a range of stakeholders

Results

The campaign generated a very high number of impressions, with engagement levels several times above industry benchmarks. The policy webinar sparked an engaging discussion attended by several hundred stakeholders, while the campaign assets continue to be used across multiple communication channels.