Developing the net zero roadmap for the European Ceramics Industry
Plotting the path to carbon neutrality
The challenge
The European ceramics industry is firmly committed to achieving climate neutrality by 2050. Reaching this objective requires not only technological innovation and significant investment, but also a coherent and supportive EU policy framework capable of enabling deep industrial decarbonisation while safeguarding competitiveness.
What we did
We worked closely with Cerame-Unie to develop a clear and compelling messaging framework, draft a comprehensive decarbonisation roadmap, design the flagship report, and build a dedicated website to ensure accessibility and long-term visibility of the content.
Results
Since its launch, the roadmap has become a central policy reference for the sector, supporting engagement with EU institutions and Member States and positioning the ceramics industry as a proactive partner in Europe’s transition to net zero.
