Complex technology, simple explanation

The challenge

Communicating the complexity and strategic value of the EU’s Galileo positioning system in a way that was engaging, accessible and suitable for audiences across all Member States posed a major multilingual and technical storytelling challenge.

What we did

We conceptualised and produced a dynamic video narrative that simplified key Galileo features, combined expert interviews and motion graphics, and implemented a localisation workflow to deliver versions in most EU languages.

Results

The campaign successfully increased awareness and understanding of Galileo among diverse European audiences, achieving high engagement across EU platforms with fully localised language versions that respected cultural nuances and accessibility standards.