Steel for Packaging Europe: New Visual Identity
A new name, a new look
The Client / Steel for Packaging Europe
Services / Graphic Design & Branding
The challenge
Steel for Packaging Europe was operating under a legacy acronym that did not clearly convey the sector it represented, limiting immediate recognition and reducing the impact of its communications.
What we did
We partnered closely with the team to develop a clear and future-proof name, alongside a new logo and comprehensive visual identity. This refreshed brand was reinforced through the creation of a dedicated video and photography library to ensure consistency across all communication channels.
Results
The new identity has strengthened the association’s visibility and positioning, enabling it to communicate more clearly and effectively with a broad range of stakeholders across Europe.
