UNIFE Visual Language
Putting the European Rail Supply Industry communications on track
The Client / UNIFE
Services / Graphic Design & Branding
Website / unife.org
The challenge
UNIFE produced a range of publications and had an online presence with a wealth of information. However, the communications materials lacked visual consistency.
What we did
We developed a new visual language and a flexible visual identity that will ensure both consistency and flexibility for future communication materials. The new visual identity was rolled out in the new website, publications, MS Office templates and social media grids.
Results
The communications team has successfully used the new visual ID and has guided the design of a wide range of tools.
