UPPER Visual ID & Website
A new public online space to promote public transport
The challenge
The Upper Project needed a clear, engaging visual identity and website to communicate its mission of fostering sustainable urban planning across Europe. The challenge was to make complex urban development concepts accessible to a diverse audience of policymakers, researchers, and citizens.
What we did
We designed a cohesive visual identity, including logo, colour palette, and typography, that reflected sustainability and innovation. We then designed and developed a user-friendly, responsive website with clear navigation, interactive elements, and visually appealing graphics to effectively present the project’s work and results.
Results
The new visual identity and website provided a professional, modern platform that strengthened the project’s visibility. Users can now easily explore the Upper Project’s objectives, activities, and outcomes, increasing engagement with stakeholders across Europe.
